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Leader and Technology

Big tech is unpopular, but we mostly have ourselves to blame

Consumer demand and our own ignorance has done much to assist the rise of the likes of Facebook and Google, so restraint and knowledge can do much to tame it

7 February 2018

Âé¶¹´«Ã½. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.

Rautan studio/shutterstock

IT IS a bit too early to start taking bets on 2018’s word of the year, but “techlash” is surely worth a punt. In recent weeks, growing disgruntlement with giant technology companies has hardened into a full-blown backlash. The prevailing mood is that Amazon, Apple, Facebook and Google have grown too big for their boots (see “How Google and Facebook hooked us – and how to break the habit“).

The complaints against the big four are many and varied, from enabling the dissemination of fake news to monopolistic behaviour and rampant hawking of user-generated data. These are genuine concerns…

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