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We’re being overwhelmed by a deluge of insignificant decisions

Our information-heavy modern world makes us more likely to follow the herd than find an expert opinion and make the right decision, argues a new book

By Simon Ings

10 April 2019

primate

Luca Antonio Marino

WHAT if you could map all kinds of human decision-making and use it to chart society’s evolution?

Âé¶¹´«Ã½. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.

This is what academics Michael O’Brien, Alexander Bentley and William Brock try to do in The Importance of Small Decisions. It is an attempt to expand on a 2014 paper, “Mapping collective behavior in the big-data era”, that they wrote in . While contriving to be somehow both too short and rambling, it bites off more than it can chew, nearly chokes to death on the ins and outs of group selection, and coughs up its best…

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