Â鶹´«Ã½

The effontery

. With so much uncertainty about the coming months, it is little wonder that many organisations are diversifying, branching out and adding strings to bows that were previously left unstrung. Which is why we applaud investment bank Goldman Sachs for thinking about the long-term stability of its organisation and launching its own font.

That’s according to The Verge, at least, which recently reported on the bank’s surprising pivot to digital calligraphy. Dubbed Goldman Sans, French for Goldman without, the name has a certain succinct oxymoronicity that we at Feedback find refreshing.

But…