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Why you should be cautious about clothing yourself in photons

is our weekly column of bizarre stories, implausible advertising claims, confusing instructions and more

30 September 2020

Âé¶¹´«Ã½. Science news and long reads from expert journalists, covering developments in science, technology, health and the environment on the website and the magazine.

Josie Ford

Emperor’s virtual clothes

Spurred on by events such as last year’s sale of a dress that only for $9500, luxury fashion designer Gucci has announced it is moving into virtual clothing for those who want to look

We do, we do. But we urge caution to anyone tempted to clothe themselves only in photons, lest the blurring of our virtual and physical worlds accelerated by lockdown lead to unfortunate incidents when putting the cat out or wandering down to the local shops. We speak from experience. Back in the noughties,…

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