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Why do we say “aww” when we see small, fluffy things?

Humans are wired to find certain things adorable, say our readers, such as big eyes and small noses

17 January 2024

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Why do we say “aww” when we see small, fluffy things?

Mark Thompson
Tewkesbury, Gloucestershire, UK

This instinctive or emotional response is often related to a few psychological and evolutionary factors. Humans are wired to find certain features adorable, such as big eyes, small noses and soft fur. This is often referred to as the “cuteness response”. These features trigger nurturing instincts and elicit a positive emotional response.

The instinct to care for and protect small, vulnerable creatures is deeply ingrained in human behaviour. When we see something cute, our brain will trigger feelings of affection and a desire to…

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