From Rupert Campbell Pennick
“The idea of `the more you buy the less you pay’ is one that Feedback hasn’t
come across before,” says Feedback of Sainsbury’s tomato puree
(17 April).
As a member of the Lewis Carroll Society, I suggest you refer to chapter 5,
“Wool and Water”, in Through the Looking Glass and what Alice found
there.
“I should like to buy an egg, please,” she said timidly. “How do you sell
them?”
“Fivepence farthing for one—twopence for two,” the Sheep replied.
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“Then two are cheaper than one?” Alice said in a surprised tone, taking out
her purse.
“Only you must eat them both, if you buy two,” said the Sheep.
“Then I’ll have one, please,” said Alice as she put the money down
on the counter. For she thought to herself, “They mightn’t be at all nice, you
know.”
Cambridge
