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Letter: A better formula for setting goals

Published 30 December 2025

From Joe Black Santa Rosa, California, US

Working towards more than one goal usually means missing both.

A better formula is: your major goal is what you really want to be, and be remembered for. Periodically rededicating yourself to that lifetime goal often pulls you through tough times. That goal is your own, private matter (15 November, p 28).

As you grow and learn in your career, you might adjust or refine the goal, i.e. to be the best (title) in (location). Everything else is an objective, or perhaps minor goal. These are usually specific, measurable accomplishments, rewards, financial security, etc.

Issue no. 3576 published 3 January 2026

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