From Nick Lott, Kingsbridge, Devon, UK
While the mea culpa from Chater and Loewenstein is admirable, it seems likely they are going to be disappointed once again if they cleave to an adversarial view of society as people vs corporations. Businesses respond to customers’ needs and desires in the same way that organisms respond to changes in their environment: by evolving. In doing so, they also change their environment, which, in turn, changes the organism again and so on. Individuals determine the behaviour of companies as much as companies determine that of individuals. Trying to apportion blame seems likely to be as fruitless as trying to determine whether a tiger has stripes because it lives in a shadowy jungle or whether it lives in a shadowy jungle because it has stripes.
