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Memory sticks: How do the champions do it?

Mnemonics helped one man recite pi to 67,890 places. Another could recite a 50-number list backwards after just 3 minutes' study, thanks to synaesthesia

In November 2005, Chinese businessman Chao Lu became a world record holder by reciting pi to 67,890 places. It took him a year to memorise the stream of digits and over 24 hours to reel them off. Like most extraordinary memorists, Chao Lu used a set of formal memory aids, or mnemonics (). To memorise a long list of numbers, for example, a mnemonist might assign consonants to each number from 0 to 9, then group the stream into four-digit chunks and convert these into words by judiciously adding vowels – a mnemonic known as the phonetic system. They might then create an image for each word and weave these into a familiar journey or arrange them in the rooms of a mental “memory palace”. This creation of a narrative or mental map in which to place memories is called the “method of loci”. Later, retracing the journey or walking through the rooms brings back the images, which can then be decoded into the string of digits. A similar approach can help you to remember a list of random words, even the order of a pack of cards in one viewing.

Some memory champions have talents that most of us cannot emulate, however. A century ago, Russian journalist Solomon Shereshevsky was studied extensively for his amazing ability to remember long lists of numbers and words. This apparently required very little effort: he could recite a list of 50 numbers, forwards and backwards, after just 3 minutes of study. It turned out that as well as using mnemonics, Shereshevsky was aided by his synaesthesia. For him, each number had a different personality – 1 was a proud, well-built man, 2 a high-spirited woman, and so on – while the sounds of other words would produce vivid colours and tastes, making them more memorable.

Read more: The other six secrets of memory mastery

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Topics: Memory / Psychology